The trade fair country Germany is No. 1 in the conduct of international trade fairs worldwide. Of the leading global trade fairs in the individual sectors, around two-thirds are held in Germany . Annually around 150 international trade fairs with over 160 000 exhibitors and 9 to 10 million visitors are organized. The most important positive feature of the German trade fairs is their internationality: more than half of the exhibitors come from abroad, of this total one-third from countries outside Europe . Of the visitors, almost one-fifth comes from abroad and of this a total of about 20% from overseas. This is as per a press release by the Association of the German Trade Fair Industry (AUMA).

The Indo-German Chamber of Commerce organizes the participation of German and Indo-German Joint Venture companies under the banner “German Group” at major Indian Trade Fairs. The German Pavilion is marked by high quality stand construction and display. The IGCC's unique ‘German Club' is a meeting point for German and Indian exhibitors and visitors.